Wednesday, September 30, 2009

Vegemite's iSnack 2.0 brand killed after three days!

Yay - iSnack 2.0 dead after just three days! National outrage has forced Kraft to kill the name. I don't know what they were thinking in the first place ........ and neither did the rest of Australia obviously. What a marketing disaster!

Don't mess with a national icon and if you do, do a bit more market research first!

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