Marketing stuff up worked its magic on me!

OK so I caved to marketing hype. Walking down the aisles of Woolies yesterday and my eyes were drawn to iSnack 2.0 (now (Cheesybite). So my curiosity got the better of me and it slipped into my trolley. I just wanted to be able to say to Jackson: "Would you like some iSnack 2.0 on your toast!"

Anyway, thought I might get in before the labels are changed to the new name!

Verdict - not bad ...... although no replacement for the real Vegemite! But for those who find Vegemite too powerful, they might actually enjoy this.

Vegemite's iSnack 2.0 brand killed after three days!

Yay - iSnack 2.0 dead after just three days! National outrage has forced Kraft to kill the name. I don't know what they were thinking in the first place ........ and neither did the rest of Australia obviously. What a marketing disaster!

Don't mess with a national icon and if you do, do a bit more market research first!